I Replaced My Best-Selling Product Line This Year. My Year-Over-Year Numbers Don’t Know That Yet.
Business How-To · Shop Analytics · ArtInScienceDesigns I Replaced My Best-Selling Product Line This Year. My Year-Over-Year Numbers Don’t Know That Yet. When your catalog changes, last year’s numbers stop being a benchmark. They become a ghost. Photo by Lukas on Pexels Sometime in the first weeks of Q4, a lot of Etsy sellers open their stats dashboard and feel their stomach drop. Orders down. Conversion rate down. Revenue down — even though traffic is up and the calendar says this is supposed to be peak season. If that’s you right now, here’s the first question to ask before you panic: Is your shop selling the same things it was selling this time last year? If the answer is no — if you’ve added new product lines, discontinued others, switched vendors, or pivoted your niche — then your year-over-year comparison is not measuring your performance. It’s...