The Mid-Year Creative Audit: Checking Your Why
The Mid-Year Creative Audit: Checking Your Why Photo by Unsplash Engineering on Unsplash October has this particular quality to it. The air shifts, the light changes, and somehow everything feels like it's asking you to account for itself. The year is winding down — not over, but clearly in its final act — and I find myself doing something I didn't plan for: stopping and looking back at what I actually made this year, and more importantly, why I made it. That's the audit. Not a spreadsheet. Not a performance review. Just an honest sit-down with myself and my creative work. What a Creative Audit Actually Is (For Me) I'm not talking about tallying products launched or calculating revenue. I'm talking about something more foundational. I pulled up my project folders recently — the finished ones, the abandoned ones, the "I'll come back to this" ones — and I noticed something I wasn't expecting. A lot of what I started in Januar...